Social network for a generation

Whether you’re looking for a workout partner, planning retirement in another country or even seeking a new spouse, chances are you’ll find it and more at Boomity. As a new social network site for the baby boomer generation, Boomity offers a community, an expert, or a partner that will help you find your way.

It’s the sweet spot for grown ups experiencing similar interests and issues regardless of age or geography. Boomity makes it easy to tap the personal source of ideas and inspire new ones by giving the “boomer” generation a platform to support people, explore places, engage in activities and make new and meaningful connections.

Working with the founders and their development team over the course of many weeks, we created a brand positioning and distinctive graphic identity for the web property. We also integrated the indentity into a new web site design that will be launching in 2009. Stay tuned and we’ll let you know as soon as it’s live.