Recession fatality: win/win?

To say that the communications business is undergoing significant change would be no less than a gargantuan understatement. What’s even more disturbing is that the current status of our economy is adding lighter fluid to an already volatile environment that is breeding ill feelings and challenging traditional relationships like never before.

As this popular video points out, there seems to be more than a few unrealistic attitudes for those who are requesting services these days. It’s a trend that can have no winners as fair and reasonable compensation for services is not an unrealistic expectation. In fact, one could argue that honoring and supporting fair compensation practices is needed now more than ever if we expect to collectively grow our way out of the current downturn.