Team kicks into big leagues

How can one of the best, Bay Area, teenage girl soccer teams get noticed and look more professional to college coaches and scouts at showcase tournaments in Northern California?  Start with a make over of their brand and incorporate a new identity into all player profile summary documents, marketing material, web site, uniforms, gym bags, sweatshirts and team gear.

Old Generic Team Logo

That’s just what we did for the Livermore Shock girls soccer team. Parents, players and coaches responded with enthusiastic support. Some claimed the new brand identity helped them gain confidence to compete in the rigorous tournament season.